![]() ![]() The shipping attribute isn't available for Buy on Google.The prices and delivery times configured using the shipping attribute will override account-level settings (including shipping service delivery times and minimum order value) for the matching location for that product.The same stores and products, free delivery options, and easy checkout offered by Google Express will now be available through ‘Buy with Google‘ across surfaces,” a spokesperson said. The full email about Google Express’ closure is below:Īs expected, Google disputed the Google Express brand’s demise as a “shutdown.” At that point, the Google Express apps will automatically update to become Google Shopping, if you already had them installed. The redesigned Google Shopping will then be available across the web and through apps for iOS and Android later this month. In an email to Google Express shoppers that was sent this week, Google says Google Express will be integrated with Shopping in a few weeks’ time. It aims to simply capture consumers’ clicks, ad dollars and now conversions no matter where they are on Google’s sites - whether that’s shopping from Merch shelves under YouTube videos, browsing photos in a Pinterest-y manner on Google Images, or through more traditional Google searches for products where ads become shoppable, and shopping carts follow you around Google’s part of the web. With Google Shopping, Google goes back to its search engine roots. Nor had Google innovated (or acquired) across key areas like warehousing or logistics, while others like Amazon, Target, and Walmart had been spending billions. If customers wanted an online mall, they already had one with either Amazon or Walmart and their vast third-party marketplaces where you could find just about anything you’d need. Its features were simply becoming a part of Google Shopping! Nothing to see here! Just a rebrand!īut clearly, Google Express had been unable to establish itself in consumers’ minds as its own dedicated shopping destination and brand. After all, it’s not a shutdown, the company implied. Google tried to downplay the news of Google Express’s demise by including it as just another part to the larger Google Shopping revamp. Gizmodo had previously reported on how Target reshaped its relationship with Google Express after launch.) (Target says it continues to invest in the platform. Not too much later, Target and Walmart were pulling out or pulling back from Google Express, it was being reported. Its retail partners, meanwhile, were building out their own fulfillment businesses for their customers’ online orders - like Walmart Grocery’s curbside pickup and delivery, for example, or Target’s Shipt, Drive Up, and Restock. Google represented a safer third-party platform for their experiments with voice commands and personalized shopping.īut even several years after launch, Google Express had failed to offer any real threat to Amazon. As direct competitors with Amazon, these retailers didn’t want to offer third-party skills for Echo users or others on Amazon’s Alexa platform. In the latter case, Google Express partnered with retailers like Walmart and Target for deep integrations for voice-enabled shopping. And you could shop through a dedicated online storefront on the web, a Google Express mobile app, or even Google Assistant. At Google Express, you could find products from thousands of retailers - including big names like Walmart, Target, Walgreens, Best Buy, and others. Because Google is not a retailer itself, it did what it knows best - it organized information. Google Express was Google’s high-profile attempt to compete with Amazon for online shopping clicks and ad dollars buy creating a virtual mall on the web filled with top retailers’ products. While Google is characterizing Google Express’s closure as an “integration,” it’s really more of a sunsetting of a failed brand. This included new advertising options for brands and online sellers, as well as a universal shopping cart across its platform of services, like Search, Shopping, Images, and even YouTube. The company had already announced its plans to shutter the Google Express brand, as part of a wider redesign of how it approached online shopping. ![]() Google’s failed online shopping service Google Express is closing in a few weeks, as its features will be merged into a revamped version of Google Shopping, Google says in an email sent to its customers this week. ![]()
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